SURFACE THEORY
Services:
Product Photography
Background:
Surface Theory is an upscale interior design flooring company based in Carlsbad, CA, with a following for 80k+ on Instagram.
Problem:
Surface Theory reached out with a need for product photography and a website that showcased their products of 50+ wood flooring options in a sleek, yet simple and consistent way to match their elevated brand identity.
Objective:
Create repeatable, consistent product images that reflect Surface Theory's upscale brand identity and showcases the unique textures of their products.